2023
Maryland 529 MCIP Big Dreams Campaign
ABOUT
Maryland 529's mission is to provide Maryland families flexible options to save for qualified education and disability-related expenses through their college savings and disability savings programs.
MY CONTRIBUTION
As part of the campaign team at The Hatcher Group, I designed commercials, bus ads, DOOH ads, and programmatic ads for Maryland 529's Big Dreams campaign. The campaign was centered around children's dreams and aspirations for their future, showing Maryland families that saving early could make any child's dreams come true.
Commercial (Digital Version)
Commercial Drafts
Commercial Style Frames
Commercial Storyboard (Digital Version)
Bus Ads
Digital Out of Home Ads
Programmatic Ads
